Every story starts somewhere. And mine began deep in the Amazon rainforest, a magical place where you're as close to the heart of nature as you'll ever be.
I was a journalist who often travelled to the most beautiful and endangered parts of the world. I saw it as my job to tell people what was happening, with urgency.
That said, I often struggled with creating stories that left me - and others - feeling helpless about the future of our planet. After such trips to the Amazon, I'd get so many messages from friends asking me what they could do to help.
I saw our work wasn't giving us an answer and that's why I started Seedlings.