From the Amazon to planting Seedlings
Seedlings launched with the mission to create a wonderful vision of a sustainable future and inspire people to come together to help make it happen.

Our founder Matt reported on the Amazon rainforest for TIME and the NYT and wanted to inspire us all to action through storytelling.
Stories to change
our future

Our thrice-weekly email sought to create a vision of that future. Over hundreds of editions, it was loved by thousands of readers across the world.

Be the change
See the change
Seedlings spread to 20+ college campuses in the US, with enthusiastic student teams creating content and holding events to inspire their peers.

Make it social Make a difference

We then made a social app to enable our communities to support each other in creating a positive green identity, and for that to diffuse among friends.

The future's not
ours to see
Seedlings is now in a phase of deep research, to understand how we can best have a positive impact on creating a greener future.